The long-running Xenia Daily Gazette editorial series “Deer In Headlines” has expanded to meet the evolving needs of its audience and is now available as a podcast. Produced by GLD Communications, the weekly column made the leap to digital airways in early April. Listen free – https://deerinheadlines.podbean.com/
Gery Deer is a prolific freelance journalist, award-winning copywriter, editor, and the founder and creative director of GLD Communications, a public relations media agency based in Jamestown, Ohio.
Deer has written for dozens of publications and private clients, providing feature stories, business articles, and three long-running syndicated newspaper columns. The most prominent, “Deer In Headlines,” was a hard-hitting, award-nominated weekly op-ed series from 2008 to 2018.
After a five-year hiatus, Deer revived the series by popular demand, and it is currently published weekly, in print and online. Aptly titled “Deer In Headlines II,” the current series holds a mirror up to the world in a more personal, conversational approach. It has already gained three award nominations.
The podcast, an extension of the newspaper column, offers a unique experience. It not only covers similar topics but also provides a personal touch. Some episodes feature author readings, offering a glimpse into Deer’s process and the stories’ takeaways. This distinct approach sets the podcast apart, making it an attractive sponsorship opportunity.
Deer believes the audience will find value in the podcast’s intimate connection with the author. “Deer In Headlines was never supposed to last this long, but I’m always gratified to hear that people enjoy it and find something useful in my words,” said Deer. “On the podcast, I’ll be talking about the origin of some of the topics, and we’ll discuss writing and books, and, later on, even hear from some guests.” This value proposition makes the podcast an appealing platform for sponsors.
Each episode will run for 15 to 30 minutes. The series is free and available on most streaming platforms, including iHeart Radio, Apple Podcast, Podbean, Google Podcasts, and Amazon Music Podcasts, with more platforms coming soon. A video version of select episodes is also available on YouTube. Just search “Deer In Headlines,” and remember to subscribe for instant notification of new episodes and bonus material.
Deer values his readers’ support of his mission to promote literacy and quality journalism. Therefore, he is offering sponsorship opportunities for the podcast, with a portion of the proceeds going to promote literacy through Reading Is Fundamental.
The weekly print and online column is available by subscription to the Xenia Daily Gazette, Fairborn Daily Herald, and Beavercreek News Current. It is also available free online at www.deerinheadlines.com on a two-week delay.